Digital branding is more than just a splashy logo and catchy tagline. A good, professional brand introduces and reinforces your...
The Future of Digital Branding: Emerging Technology and Trends
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GreenCup Digital Turns 5
GreenCup Digital turns five this March, and we’re taking this milestone as no small feat. It’s well known that 20% of small...
Designing For Accessibility
Ever scoured the internet for something important? Maybe you’re looking for health information, a refrigerator part, or a nearby...
Our Favorite FREE Marketing Tools
Marketing is all about your strategy and the tools you use to conduct your business. Did you know there are several marketing...
Benefits of Working With a Digital Marketing Agency
Business owners regularly face difficult decisions with far-reaching results. The role leaves little time for guesswork and...
Holiday Gift Guide to Level Up Your Work-Life Balance
West Michigan's 2022 holiday season is upon us! Time for food, friends, and - although resisted, strange, and unknown to most...
Grateful for Clients, Connections, and Good Marketing
West Michigan’s holiday season has arrived! It’s the best time of year for small businesses to reflect on accomplishments, give...
GA4 Digital Marketing Data Preservation
One of the best ways to strengthen your small business’ digital marketing success is through consistent, thoughtful analysis of...
Why Landing Pages Are An Important Part Of Marketing
Most of us are familiar with the importance of small business websites and the invaluable impact they have on sales and digital...
8 Social Media Content Types to Impress Your Fans
Are you wondering what to post on social media? If you are looking for more engagement, likes, shares, and followers, you will...
Feeding Your SEO Strategy: SEO Terminology Defined
As a business owner, you naturally strive to satisfy your customers’ hunger for your products or services through a robust...
Google Analytics 4 (GA4) Transition
Ready to take your digital data power to the next level? Google Analytics 4 (GA4) is Google’s next generation of digital...
Client Spotlight: Polished Dental Care
In the world of small business entrepreneurship, unexpected obstacles come in all shapes and sizes. As a woman-owned small...
How Websites Help Small Businesses
At this stage of our global digital development, we’re undeniably aware of how important online presence is for small...
Free Up Your Time With Marketing Automation
Do your small business responsibilities leave you scrambling to make the most of every minute of every day? As a small business...
Small Business Social Media 101
Welcome to the next and final installment of the GreenCup Digital Marketing Series. This last article in our series takes a deep...
Why You Should Be Using Video In Your Social Media Marketing
2021 was the year of video, and the social media trends so far in 2022 show that it’s not going anywhere. This year, videos have...
Website Design vs Website Development
Are you looking at your website and realizing it’s time for a change, but thinking: “I can’t afford a brand new website right...