digital is our domain
digital is our domain
To begin email marketing, you need to understand that choosing the right email service provider (or ESP) can make or break your results.
Marketing Automation is the delicate balance between software and strategy, helping you create efficiency and a personalized experience for your clients.
Email marketing is a powerful channel and is one of the basic marketing strategies that all businesses should be using.
Repurposing content is another way of saying recycling content. What if you could take one piece of content and turn it into three or more?
One of the best ways to increase your Search Engine Optimization (SEO) rankings is to submit your business to local directories.
Now that you’ve defined your buyer personas, here is how to measure your marketing success with metrics to see if they are paying off.
Successful leaders that know how to manage effectively are apt to delegate tasks. How do you delegate effectively and empower your team?
March 8th is International Women’s Day and we are celebrating by introducing you to a few of our badass women on the GreenCup team.
You’ve successfully defined your potential clients. Congrats! It’s definitely an accomplishment worth celebrating. However, just because you have your buyer persona complete, the work is not done. Now that you have your buyers defined, it’s time to implement what...
You need to stay on top of what’s happening in the digital marketing space, so here are a few of the top trends you need to know about as we head full-steam into 2021.
Having a clear concept of who your customer is will impact every part of your marketing and sales process. Attempting to serve everyone in your business will end up attracting the wrong people, and the result will be that you serve NO ONE rather than everyone.
Changes in Google Chrome could affect your website’s content. What does that mean for your website?
The holidays offer an excellent opportunity to continue to grow your business, as well as end the year strong. For online store owners, this is the perfect time to boost your sales and revenue.
A website is a constant project. The biggest lesson our first-time website clients learn is that a site is never done. Your company will change, which will change the website, but the site also needs its level of maintenance. This is something we offer as a monthly...
Shop Local this holiday season and help support the Grand Rapids area small business community!
It should not surprise you that the eCommerce industry is exploding! Many brick and mortar stores are temporarily closed, and sadly many of them may not see the light of day again. This does not mean all hope is lost...if you have been considering adding eCommerce to...
Imagine having a group of people who engage with your business beyond what you’re selling…a squad of ambassadors touting your brand as the best. If this sounds great to you, you need to think about creating a community as an important part of your success.
While working from home is not the same as being onsite (especially if you were not used to it), it is possible to pivot both your workflow and your mindset, all while staying on track with your projects.
Let’s face it – being a business right now, large or small, is hard. COVID-19 hit all of us like a ton of bricks and very few were prepared.
Every few years someone declares blog posting as dead but we are here to tell you it is alive and well!