616 - 929 - 0181 hello@greencupdigital.com
Home » Blog » Business Tips » Benefits of Working With a Digital Marketing Agency

Benefits of Working With a Digital Marketing Agency

by | Jan 20, 2023 | Business Tips, Small Business Marketing

Business owners regularly face difficult decisions with far-reaching results. The role leaves little time for guesswork and administrative tasks, which is why investing in comprehensive digital marketing partners is such an important aspect of online business management. Working with a full-service digital marketing agency relieves pressure on the decision-making process and maximizes your investment so you can gain the greatest possible return with the least amount of personal effort.  

A digital marketing agency allows business owners to bypass the tedious process of finding, interviewing, and managing independent contractors or freelancers. Instead of segmenting your hard-earned marketing budget into scattered resources throughout the globe, a digital marketing agency offers a one-stop shop for each priority on your list. The collective, collaborative power of an agency results in better turnaround times, greater flexibility, and more diversified expertise. 

Digital Marketing Agency Benefits: Variety of Services

Diversified client support is one of the biggest advantages of working with a digital marketing agency. Independent freelancers often specialize in only one area, limiting the amount and types of services they can provide to their clients. Digital marketing agencies, however, grant business owners access to an entire group of digital solution professionals, each with their own variety of skills, specialties, and strengths. Clients are consequently offered a greater variety of services when working with digital marketing agencies, each designed to meet business owners where they’re at on their digital marketing journeys. 

GreenCup Digital takes our variety of services one step further by offering custom service packages designed to support nearly every digital marketing need. Customized attention and individualized digital marketing solutions tailor-made for your unique business translate to faster results, improved digital marketing campaign success, and a better overall return on your investment.

Digital Marketing Agency Benefits: Accumulative Expertise and Strategy

You’ve likely heard the phrase, “teamwork makes the dream work,” and nowhere could that be more applicable and true than in the fast-paced, ever-changing world of digital marketing. Working with a digital marketing agency affords you a full team of subject matter experts, each with their own lifetime of experience, strategies, and problem-solving techniques. Team-based digital marketing agencies benefit clients in multiple ways:

  • Increased creativity and innovative problem solving
  • Better, faster communication, especially when problems arrive
  • More proactive awareness of changes to SEO requirements, content trends, website updates, or social media algorithm changes 
  • Greater number of troubleshooting possibilities and solution opportunities
  • Fewer errors and faster error resolution 

Digital marketing teams compound individual talents and skills, so clients have direct access to a diverse set of coordinated problem-solvers and innovators. This can be invaluable to business owners who seek fast responses, creative collaboration, and swift problem resolution – especially when every customer on the web is watching. 

Digital Marketing Agency Benefits: Greater Resources, Tools, and Support

There’s a plethora of reasons why business owners decide to reach out for help when it comes to digital marketing. Maybe they’ve been using their Facebook page as a business website and are ready to upgrade to a full business website. Perhaps they wish to build accessibility into their digital brand or capitalize on online reviews and feedback mechanisms but don’t have the budget or training capabilities to hire someone in-house. Whatever the reason, most business owners seek outside help because they don’t have the resources to execute digital marketing themselves. It makes sense, then, that business owners would prefer to maximize their dollars by partnering with a digital marketing agency that can offer the greatest number of resources, tools, and support channels possible. 

Independent creatives are limited in terms of access to agency-level tools and resources. Not only do freelancers rarely have the budget to support professional technology resource costs, but they don’t often have the knowledge or time to learn how to use programs and digital resources effectively.

A digital marketing agency maintains a larger pool of tech resources to pull from, including specialized software, top-of-the-line reported programs, and professional client management tools. Not only do digital marketing agencies offer these tools to clients, but they also have the skills and education needed to expertly train clients on how to use those tools themselves. 

The resource benefits of working with a digital marketing agency don’t end there, though. Depending on which agency you use, digital marketing agencies also offer personalized resources by way of specialized personnel and service support. GreenCup Digital clients, for example, are each given their very own project manager. Our project managers offer consistent, daily attention and 1:1 client and agency communication so questions, concerns, and issues can easily be addressed. In-house agency service support ensures clients are answered quickly and with pinpoint-precise attention to detail. Most agencies also offer global working hours and availability, so clients (and customers) never need to worry about getting stranded by website outages or digital platform lockouts. 


Working with a digital marketing agency removes the need to invest in high-priced professional resources while offering business owners streamlined connectivity to their personal team of experts. The result is a multi-faceted marketing partner with 24/7 access to the resources, tools, and support your business’s digital marketing deserves.

At GreenCup Digital, we make the decision-making process easy. Our custom-built digital marketing solutions allow business owners to capitalize on individualized strategies and limitless possibilities while enjoying the benefits of a comprehensive, full-service digital marketing agency. Don’t let one-dimensional independent service providers corner you into adding just another employee to your to-do list. Connect with GreenCup Digital here, and let us handle the marketing and team management for you.   

About the Author

Jen Buck

Jen has a way with words. As a copywriting wizard, she uniquely crafts copy to help drive qualified leads and showcase the best your business has to offer.
Designing For Accessibility

Designing For Accessibility

Ever scoured the internet for something important? Maybe you’re looking for health information, a refrigerator part, or a nearby restaurant to take a high-profile client. You spend a few hours looking for the perfect solution, and when you finally find what you’re...

read more
Our Favorite FREE Marketing Tools

Our Favorite FREE Marketing Tools

Marketing is all about your strategy and the tools you use to conduct your business. Did you know there are several marketing tools available for FREE!? We asked our GreenCup Digital team of small business digital marketing experts to round up a few of their...

read more
Grateful for Clients, Connections, and Good Marketing

Grateful for Clients, Connections, and Good Marketing

West Michigan’s holiday season has arrived! It’s the best time of year for small businesses to reflect on accomplishments, give thanks for success, and strategize for the year ahead.  GreenCup Digital has plenty to celebrate this season, with exceptional client...

read more