For most people, the summer season is energizing. For small business owners, it can be a busy time of the year. The wheel of digital marketing is always spinning, and summer marks the start of another season of planning, creating, and sharing new content to keep your brand at the forefront of your customers’ minds.
It also marks the start of new opportunities to build your online presence. With the right content, you can keep your marketing momentum going all year round and continue to engage with your customers in new and exciting ways. To keep the fresh ideas coming, take a cue from these content marketing principles.
Refresh Your Content with the Seasons
It’s not just your allergies that are seasonal…your marketing content should be, too! A great way to keep your ideas fresh and avoid monotonous, stale branding is to integrate seasonal aesthetics into your marketing content. Consider these options for keeping your content timely and relevant without using up all your creative juices:
- Run a spring promotion
- Roll out a “Sizzling Summer Sale” or a “Cool Deals for Hot Days” promotion
- Update your social media pages with an autumn aesthetic
- Launch a seasonal service for winter
Follow best practices for promoting your seasonal content to drive traffic to and through social media pages and your website.
Don’t forget to take advantage of some fun, lesser-known holidays as well (International Sloth Day, anyone?). These one-off celebrations offer a chance to get creative and create memorable, shareable content. Product descriptions rarely go viral, but silly, relatable content is a recipe for high-visibility social media content that can attract new customers to your page. Just make sure you always follow these best practices:
- Avoid poor-taste posts. Even though the two fall on the same day, your content should probably acknowledge Veterans Day, not Origami Day.
- Build an emotional connection. Whether inspiring joy or eliciting a laugh, these posts should move your audience in some way.
- Make it authentic to your brand. Don’t just share that it’s World Juggling Day. Record a video of your staff trying to juggle or offer your business’s take on how to celebrate the day. Connect the content back to your brand.
- Take advantage of trends. Trending audio on TikTok is trending for a reason. Use that existing viral content in conjunction with your post to get your brand in front of a new audience!
No matter which wacky holidays you choose to highlight, one thing’s for sure: you definitely won’t be accused of having a boring or bland online presence.
Share Customer Stories
Marketing your business isn’t just about describing your products. It’s also about highlighting the value of those products through customer success stories. The personal touch that comes with hearing directly from your customers adds a new voice to your marketing content that helps it stand out while still grounding it in your product or service. Each story is also unique, adding a fresh element to your content to keep it from feeling too repetitive.
In sharing these success stories, it’s important to focus on how you specifically address common pain points your target audience faces. By focusing on these pain points, you can tailor your content to offer solutions, advice, and support, making your marketing efforts more valuable to your audience. Engaging with these challenges keeps your content rooted in the realities your customers face, ensuring it remains relevant and engaging over time.
Of course, always get consent from your customer or client if you plan to share details about their specific story.
Focus on Interactive Content
If we’ve learned one thing about social media, it’s just how unpredictable it can be. That’s good news for you, O’Weary Business owner, who is in need of unique, engaging content. Take advantage of the mystery box that is social media by getting your customers involved in content creation! Ask questions, post polls, and encourage users to share photos of them using your product or service.
Like customer success stories, this keeps your marketing content focused on your brand but offloads the work of creating that content onto your customers, who are often more than happy to oblige!
Plus, the responses you get from your customers can help you glean insight into what they value about your business, helping guide future marketing campaigns. See? All those hours spent hunched over your phone scrolling through Instagram was actually market research. (That’s what we like to tell ourselves when we get lost in the social media scroll, ha!)
Do you know the best way to ensure your online presence always feels fresh and unique? Hire a digital marketing agency to do all that hard work for you! The GreenCup Digital team is standing by with a host of ideas to keep your website and social media pages interesting and engaging year-round so you can focus on what you do best: running your business. Connect with us today to get started!
