Search Engine Optimization isn’t voodoo. Before Google made a change in 2010, SEO Firms had figured out their algorithm and could use it to get theirs and their client’s websites to the top of Google’s front page. That’s what we call “Black Hat SEO”, and is the reason for JC Penny being blacklisted on Google that year.

Today, Content is King. This phrase, thrown about much in the industry, basically means that Google’s customers are human, and everything they do is to cater to that customer. They’re not in the business of making other businesses look good — that’s up to us.

Search Engine Optimization is, simply put, looking at your entire online presence, and that of your competitors, to make sure that everything matches and is 100% clear to Google.  

Our first analysis is conducted immediately when you come on board with us. If you didn’t have Google Analytics already running on your website, this analysis will be more of a comparison of the current online market without much data. We’ll do the best we can to bring you in line with SEO best practices at that time.

Google takes its time in building trust in your website, just like people do. That’s because Google’s customers are humans and caters to their needs first. We recommend a minimum of six (6) months before making an assessment of your results, or three analyses.

Keyword Research has two purposes.  The first is to help position your website against your competitors where the greatest opportunities lie. For example, if Google logs thousands of searches for a specific phrase each month, but your competitors aren’t attempting to optimize for that phrase, that is an excellent opportunity for us to take advantage of. We discover such phrases via Keyword Research.

We also use Keyword Research to choose which phrases should be used for a PPC (pay per click) ad campaign. That is what the Google AdWords tool is most often used for. We typically don’t do PPC campaigns unless we have already optimized your website and are in a maintenance phase with good results.

Directories (such as Google My Business and Yelp) are a great place to promote your website. They are also a good way to get your first backlinks. But as time goes on, different directories may end up with deprecated information, confusing both Google and your customers. During our analysis, we check the ten major databases for discrepancies and correct them for you (if granted access). We will also tell you which opportunities you’re missing out on so you can add even more strength to your online presence.

Links are extremely important to the visibility of a website. Links tell Google that a website is valid and desirable by online users. Several years ago, link building was a massive business. It didn’t matter where the links came from – Google wasn’t watching. Since then, many updates to Google’s algorithms have made link building much more about the human experience – no surprise there! When we work with you on Link Building, we create an analysis of your site specifically to make recommendations on how to build links: What ways will work best for your company, specific to your target market, and how to build those relationships. We no longer build the link relationships for you because Google knows the difference.