In a world where the digital landscape changes faster than your favorite playlist, understanding digital marketing skill isn't...
Is Digital Marketing a skill?
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COVID
A series of blog posts written during the COVID pandemic by the GreenCup Digital team to advise small business owners how best to manage their business and online presence. Our COVID posts include tips on how to update your website, how to survive working from home, and how to collaborate online with your team. As a remote team ourselves, GreenCup Digital was well equipped to advise on this theme.
Why Site Speed Matters: Tips to Keep Your Website Snappy and Engaging
We’ve all suffered through the Pinwheel of Death (or, Blue Circle of Death, for you PC folks) waiting for a website to load....
How to Use Digital Marketing During the Slow Season
Digital marketing is fun when those Instagram likes are piling up, website traffic is sky-high, and you’ve got a line of...
Video Marketing Essentials for Small Business Owners
As important as video marketing is for building your online presence, we know how awkward the process of making those videos can...
Client Spotlight: Milkweed & Monarchs
At GreenCup Digital, we pride ourselves on our client partnerships, striving to exceed their expectations and helping them...
Learning from Underrepresented Pioneers in Marketing History
Marketing is an industry rich in diversity. It’s a field where experimentation, new perspectives, and bold ideas drive success...
How Your Marketing Can Authentically Support the LGBTQIA+ Community During Pride Month
We’re unsure if you’ve noticed, but Pride Month is a very colorful time of year. That’s doubly true once you spot all the brands...
How to Deal with Burnout: Tips from the GreenCup Team
As a small business owner, you’re probably juggling a hundred (at a minimum) different projects and tasks at any given time....
Maintaining Momentum: Tips for Keeping Your Marketing Content Fresh
For most people, the summer season is energizing. For small business owners, it can be a busy time of the year. The wheel of...
Crafting AI Prompts to Write Content that Sounds Like You
If you’ve ever struggled with maintaining an online blog or updating your website copy, your eyes probably lit up when ChatGPT...
3 Important Lessons from Women in Marketing
Did you know that 75% of the GreenCup Team are women (Who runs the world?)Did you also know that the marketing industry owes...
How to Write Header Copy That Converts
Picture this: You finally built a fancy new website for your small business. The branding is on point, the graphic design is...
3 Easy Ways to Increase Conversion Rates on Your Website
As a small business owner, nothing stings more than a customer walking into your store, browsing for a few minutes, and then...
The GreenCup Team’s Playbook to Being a Small Business Sensation in 2024
With all the work that goes into building a business (and then keeping it running), it’s hard to find the time to become a...
Local Business Love
The holiday season is here, and as you prepare your gift guides and shopping lists, there’s no better time of the year to buy...
Thankful for Our Client Partnerships: Reflecting on Small Business Success
The holiday season signals the end of another year, and here at GreenCup Digital, we can’t let 2023 pass by without reflecting...
Email Marketing for Small Businesses
As the holiday season approaches, small businesses will begin to prepare for the hustle and bustle of holiday shoppers. During...
Scary Website Mistakes to Avoid: What You Need to Know
Your heart is racing, your eyes dart around the room, and you feel your palms getting clammy – is it a monster? No! It’s a...