For businesses big and small, a highly visible online presence is foundational to attracting new customers, and SEO is the core...
How to Optimize a Blog for SEO: 4 Steps to Success
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COVID
A series of blog posts written during the COVID pandemic by the GreenCup Digital team to advise small business owners how best to manage their business and online presence. Our COVID posts include tips on how to update your website, how to survive working from home, and how to collaborate online with your team. As a remote team ourselves, GreenCup Digital was well equipped to advise on this theme.
What’s the Difference Between Social Media Marketing and Influencer Marketing?
In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers: social media marketing...
AI Advancements and Limitations in Content Creation
In today's fast-paced digital world, the role of artificial intelligence (AI) is transforming various industries. One area where...
SEO Made Easy: Building a Website Like You Build a Business
For many small business leaders, SEO can feel like the black box of digital marketing that requires specialized training and...
Why Keyword Research is Vital for Digital Marketing Success
Keyword research is an essential aspect of content marketing that helps businesses identify the most relevant keywords to target...
Client Spotlight: Watkins Ross
At GreenCup Digital, we believe the best way to provide strategic digital marketing solutions is by partnering with our clients...
The Future of Digital Branding: Emerging Technology and Trends
Digital branding is more than just a splashy logo and catchy tagline. A good, professional brand introduces and reinforces your...
GreenCup Digital Turns 5
GreenCup Digital turns five this March, and we’re taking this milestone as no small feat. It’s well known that 20% of small...
Designing For Accessibility
Ever scoured the internet for something important? Maybe you’re looking for health information, a refrigerator part, or a nearby...
Our Favorite FREE Marketing Tools
Marketing is all about your strategy and the tools you use to conduct your business. Did you know there are several marketing...
Benefits of Working With a Digital Marketing Agency
Business owners regularly face difficult decisions with far-reaching results. The role leaves little time for guesswork and...
2023 Social Media Trends
Remember the days of using social media to share baby pictures or vacation photos with your friends? In today's world, social...
Holiday Gift Guide to Level Up Your Work-Life Balance
West Michigan's 2022 holiday season is upon us! Time for food, friends, and - although resisted, strange, and unknown to most...
Grateful for Clients, Connections, and Good Marketing
West Michigan’s holiday season has arrived! It’s the best time of year for small businesses to reflect on accomplishments, give...
GA4 Digital Marketing Data Preservation
One of the best ways to strengthen your small business’ digital marketing success is through consistent, thoughtful analysis of...
Why Landing Pages Are An Important Part Of Marketing
Most of us are familiar with the importance of small business websites and the invaluable impact they have on sales and digital...
8 Social Media Content Types to Impress Your Fans
Are you wondering what to post on social media? If you are looking for more engagement, likes, shares, and followers, you will...
Feeding Your SEO Strategy: SEO Terminology Defined
As a business owner, you naturally strive to satisfy your customers’ hunger for your products or services through a robust...