by Kendra Higgins | Dec 3, 2021 | Business Tips, Social Media
When the holiday season arrives, the air changes. Can you feel it too? Even with below-freezing temperatures outside, it feels warmer. People smile at you in passing and offer generous acts of kindness to their communities. That same feeling can be applied to your...
by Anne DiVitto | Mar 29, 2021 | Email Marketing
Everyone knows that email marketing is important, but with all of the competing technologies out there, it’s easy to forget just how effective email marketing can be. With a potential return on investment of up to 4400%, we have yet to see another strategy with such a...
by Anne DiVitto | Feb 18, 2021 | Marketing
You’ve successfully defined your potential clients. Congrats! It’s definitely an accomplishment worth celebrating. However, just because you have your buyer persona complete, the work is not done. Now that you have your buyers defined, it’s time to implement what...
by Anne DiVitto | Jan 26, 2021 | Marketing
Now that the unpredictable year of 2020 is finally in the rearview, it’s time to look ahead to the new year with what we can expect to see in marketing trends these coming months. The year proved that while you must keep up with technological advances, you must also...
by Anne DiVitto | Jan 14, 2021 | Marketing
Do you know who your ideal customer is? Before you say, “I serve anyone and everyone!”… REALLY think about your answer. Finding and Reaching your Target Customer Having a clear concept of who your customer is will impact every part of your marketing and sales...