Let's be honest: the phrase “content marketing” sounds like a term some suit came up with in a conference room filled with stale...
Content Marketing That Converts: A Small Business Guide to Turning Clicks Into Customers
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Small Business, Big Power: GreenCup’s Unlikely Secret To Success
You may not want to believe it, but hiring a massive digital marketing agency doesn’t always deliver big results—especially for...
Repurposing Content for Maximum ROI
Stuck on the Content Hamster Wheel? Time to Jump Off Let's be honest: in the never-ending content hustle, it can feel like...
How to Tell You’re on Track for the Year: A First-Quarter Check-In Outline
Q1 Is in the Books—Now What? Q1 is officially wrapped, which means it’s time to check if you’re on track with your quarterly...
Mindset to Management: Business Development Books for Business Leaders
Spring is finally here! In the Midwest, the snow is melting, and the sun is shining—a perfect reminder of growth, both in nature...
What Is An Example of Quality Local Content Marketing
Ever feel like a tiny coffee shop trying to be heard over the deafening roar of a Starbucks on every corner? That’s what it can...
How to Improve Website Design and Marketing for a More Inclusive Experience
True inclusivity is more than just checking a box—it’s about creating a seamless experience for your audience (and it also...
User-Generated Content: How to Leverage the Power of Your Community
User generated content (UGC) is everywhere—whether it's a fashion influencer’s latest unboxing video, a #GRWM (‘Get Ready With...
The Brand Loyalty Checklist for Small and Medium-Sized Businesses
Do you have a go-to coffee drink you can't start your day without? For one of my friends, it's Starbucks—every single day, no...
How to Write Website Content That Converts
Have you ever landed on a website and thought, What am I even doing here? Your website content is the deciding factor in whether...
Year End Marketing Tips to Boost Your Business Before 2025
With the holidays fast approaching, the GreenCup team has one thought: “2024 is almost over?!” This year has gone by fast, but...
How to Develop Your 2025 Content Development Strategy with End-of-Year Reflections
What a year 2024 has been for small business owners! If you're like many people, you're ready to implement year end content...
Marketing Strategies to Avoid During the Holidays
The holidays are a magical time, full of excitement, family, and festivity. But for businesses, the holiday season can also...
Why Digital Marketing Is Important for Small Businesses
Finding success online isn't just for the Starbucks-sized business or its budget. Digital marketing is a powerful tool for small...
Marketing Doesn’t Have to Be a Horror Movie
Picture this: It's late at night, the wind is howling outside, and you're hunched over your desk, feeling that familiar pit in...
Face Your Marketing Fears: Tricks, Tools, and Strategies for a Spooktacular Success
Does marketing your business give you the chills? If you’ve ever felt spooked by “all the things” – the fear of the unknown, the...
How Do You Know It’s Time to Redesign Your Website?
We've all been there—staring at a website that's just... not working. Whether it's loading slower than a sloth in traffic, not...
Is Digital Marketing a skill?
In a world where the digital landscape changes faster than your favorite playlist, understanding digital marketing skill isn't...