You (or your team) sit down to post on social… and suddenly it's like the ideas packed up and left the chat. We’ve all been...
Talk Like a Human: Building a Brand Voice That Sticks on Social Media
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Posts by Anne DiVitto
Anne DiVitto
Anne loves music, so she makes your social media sing. She builds brand awareness with fun, informative content. Anne once skied in Patagonia, swam with dolphins in Mexico, and if given the chance she would have been a rockstar.
Single-Page vs. Multi-Page Websites: Which One Is Right for Your Business?
Are you thinking about a new website or finally ditching that outdated one? Before you get lost in the fonts and color palettes,...
Content Marketing That Converts: A Small Business Guide to Turning Clicks Into Customers
Let's be honest: the phrase “content marketing” sounds like a term some suit came up with in a conference room filled with stale...
Repurposing Content for Maximum ROI
Stuck on the Content Hamster Wheel? Time to Jump Off Let's be honest: in the never-ending content hustle, it can feel like...
How to Tell You’re on Track for the Year: A First-Quarter Check-In Outline
Q1 Is in the Books—Now What? Q1 is officially wrapped, which means it’s time to check if you’re on track with your quarterly...
Mindset to Management: Business Development Books for Business Leaders
Spring is finally here! In the Midwest, the snow is melting, and the sun is shining—a perfect reminder of growth, both in nature...
What Is An Example of Quality Local Content Marketing
Ever feel like a tiny coffee shop trying to be heard over the deafening roar of a Starbucks on every corner? That’s what it can...
How to Improve Website Design and Marketing for a More Inclusive Experience
True inclusivity is more than just checking a box—it’s about creating a seamless experience for your audience (and it also...
User-Generated Content: How to Leverage the Power of Your Community
User generated content (UGC) is everywhere—whether it's a fashion influencer’s latest unboxing video, a #GRWM (‘Get Ready With...
The Brand Loyalty Checklist for Small and Medium-Sized Businesses
Do you have a go-to coffee drink you can't start your day without? For one of my friends, it's Starbucks—every single day, no...
Year End Marketing Tips to Boost Your Business Before 2025
With the holidays fast approaching, the GreenCup team has one thought: “2024 is almost over?!” This year has gone by fast, but...
How to Develop Your 2025 Content Development Strategy with End-of-Year Reflections
What a year 2024 has been for small business owners! If you're like many people, you're ready to implement year end content...
Why Digital Marketing Is Important for Small Businesses
Finding success online isn't just for the Starbucks-sized business or its budget. Digital marketing is a powerful tool for small...
Face Your Marketing Fears: Tricks, Tools, and Strategies for a Spooktacular Success
Does marketing your business give you the chills? If you’ve ever felt spooked by “all the things” – the fear of the unknown, the...
Is Digital Marketing a skill?
In a world where the digital landscape changes faster than your favorite playlist, understanding digital marketing skill isn't...
What’s the Difference Between Social Media Marketing and Influencer Marketing?
In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers: social media marketing...
2023 Social Media Trends
Remember the days of using social media to share baby pictures or vacation photos with your friends? In today's world, social...
8 Social Media Content Types to Impress Your Fans
Are you wondering what to post on social media? If you are looking for more engagement, likes, shares, and followers, you will...