by Anne DiVitto | Sep 8, 2023 | Social Media
In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers: social media marketing and influencer marketing. While they may seem similar, it’s essential to remember there are some marked differences between the two. In...
by Joanna Chulick | Mar 9, 2023 | GreenCup Digital in the News
GreenCup Digital turns five this March, and we’re taking this milestone as no small feat. It’s well known that 20% of small businesses fail within the first year, and by the end of the fifth year, about half fail. With these statistics in mind, we are rather proud of...
by Jen Buck | Jan 22, 2022 | Marketing
Some of us can recall the ‘90’s with clarity: mobile phones the size of toasters, well-memorized phone numbers, and the distinct sounds of AOL’s dialup, chat rooms, and mail alerts. It was an age before constant connectivity and visibility. To sell your products and...
by Jen Buck | Dec 27, 2021 | Social Media
There’s nothing more frustrating than working for hours (or even days) on an incredible, engaging social media post, just to see it get a single reaction, like, or click. Social media marketing demands creativity and originality, but even with the most captivating...
by Kendra Higgins | Dec 3, 2021 | Business Tips, Social Media
When the holiday season arrives, the air changes. Can you feel it too? Even with below-freezing temperatures outside, it feels warmer. People smile at you in passing and offer generous acts of kindness to their communities. That same feeling can be applied to your...