by Kendra Higgins | Dec 3, 2021 | Business Tips, Social Media
When the holiday season arrives, the air changes. Can you feel it too? Even with below-freezing temperatures outside, it feels warmer. People smile at you in passing and offer generous acts of kindness to their communities. That same feeling can be applied to your...
by Anne DiVitto | Oct 11, 2021 | Business Tips, eCommerce
If the 2021 holiday shopping season is anything like 2020, we know that experts will continue to predict record e-commerce sales. In 2020, U.S. consumers broke records of holiday shopping during Cyber 5,(Thanksgiving through Cyber Monday) with online sales rising...
by Kendra Higgins | May 13, 2021 | Content Writing
Think back to your most recent online transaction or new program you just signed up for. You probably had to click a Call To Action (CTA) to proceed, right? A CTA is usually an image, icon, or line of text that prompts website viewers to take action. Whether it be...
by Anne DiVitto | Apr 28, 2021 | Email Marketing
How many unread emails do you have in your inbox? Be honest. Is it 100? 500? Or maybe if you’re like some of us, over 1000?! You may have even more than that in your email inbox. We all get loads of emails each and every day (105 billion emails sent each day!) Many...
by Anne DiVitto | Apr 5, 2021 | Email Marketing
Have we convinced you yet to make email marketing a part of your overall marketing strategy? Great! To begin, you need to understand that choosing the right email service provider (or ESP) can make or break your email marketing results. After all, this technology is...