You’ve honed in on the kind of data you want to collect and set up all your triggers. Months have passed and you’ve tracked...
Picture this: You finally built a fancy new website for your small business in West Michigan. The branding is on point, the...
If you've been doing all the viral trends on TikTok, creating instagram posts about the latest pop culture or news events and...
If you're not using Google Search Console (GSC) with Google Analytics 4 (GA4), you're missing a huge piece of your data puzzle:...
Think back to your most recent online transaction or program you just signed up for. You probably had to click a button or link...
It's the new year. You're rested, and you're clear … Now what? Picking up where the last blog left off, we're talking about how...
One of the most powerful (and often overlooked) components of SEO analytics is user behavior tracking. It's so important that...
Has your business changed in the last year? (That's probably like asking, “Did you breathe today?”) How have you evolved and...
If you've made it this far in the series, congratulations!Credit: Amanda Cee MediaWe're so excited you're still with us. (If you...
Picture this: It's January, your customers are as done with spending money as they are done with those stale gingerbread cookies...
What a year 2025 has been for small business owners and marketers! After all the economic ups and downs – and the holiday rush –...
Welcome (or welcome back!) to our Google Analytics blog series: A blog-style crash course in using GA4. Here, we walk you...
It's time to pick a side. Are you team Thanksgiving meal or team Thanksgiving leftovers sandwich? If you chose the leftovers...
"A lot of marketing is just trying things to see what works." Did that statement make you cringe? Yeah, us too. And it's why we...
The holidays are in full effect. From now until next year, days will fly by, while calendars overflow with exciting, fun – and...
Do you spend hours writing, designing and formatting your bulk emails, but consistently see a low open rate? There are few...
Updated for 2025 In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers:...
Have you noticed how certain email triggers can spark instant reactions, sometimes stress, sometimes relief? Whether it’s a...