by Catherine Calderon | Feb 20, 2026 | SEO
One of the most powerful (and often overlooked) components of SEO analytics is user behavior tracking. It’s so important that we’re dedicating a whole blog to it – and how to do it in Google Analytics 4. Because why pay for more digital tools than you need...
by Catherine Calderon | Jan 23, 2026 | SEO
If you’ve made it this far in the series, congratulations! Credit: Amanda Cee Media We’re so excited you’re still with us. (If you haven’t read part 1 and part 2, we highly recommend you head over there and give them a whirl before continuing....
by Catherine Calderon | Dec 5, 2025 | Small Business Marketing
Welcome (or welcome back!) to our Google Analytics blog series: A blog-style crash course in using GA4. Here, we walk you through exactly how to use GA4 like a marketing pro. Because business owners and mid-level marketers don’t have time to fiddle. In this...
by Kendra Higgins | Feb 17, 2023 | Marketing, Small Business Marketing
Marketing is all about your strategy and the tools you use to conduct your business. Did you know there are several marketing tools available for FREE!? We asked our GreenCup Digital team of small business digital marketing experts to round up a few of their...
by Jen Buck | Nov 11, 2022 | Marketing, SEO, Website Development
One of the best ways to strengthen your small business’ digital marketing success is through consistent, thoughtful analysis of data. Digital marketing analytic platforms (like Google’s ever-popular Universal Analytics, or UA) allow business owners to gather data over...
