by Jen Buck | Apr 21, 2022 | Content Writing, Small Business Marketing
Great content sits at the heart of every successful small business digital marketing strategy. The words you use on your website, in social media posts, and through email marketing have the power to transform captions into cash and lines of text into sales. The...
by Kendra Higgins | Dec 17, 2021 | Business Tips, Marketing, Website Development
You’ve spent months dreaming up a new website, several more months approving concepts, and expertly critiquing content, now the moment has come…launch day! With a new website comes a promotional benefit. It’s the opportunity to “toot your own horn,” as they say. So...
![How To Successfully Post On Social Media During The Holidays [+ Free Graphics To Get You Started]](https://www.greencupdigital.com/wp-content/uploads/2021/12/holidaysocialgraphics-1080x628.jpg)
by Kendra Higgins | Dec 3, 2021 | Business Tips, Social Media
When the holiday season arrives, the air changes. Can you feel it too? Even with below-freezing temperatures outside, it feels warmer. People smile at you in passing and offer generous acts of kindness to their communities. That same feeling can be applied to your...
by Kendra Higgins | Nov 23, 2021 | Marketing
What Is UTM? UTM tracking can sound like a foreign language, especially when we tell you “UTM” stands for “Urchin Tracking Module.” Sometimes you’ll also hear it referred to as UTM codes or UTM parameters. These codes laid the groundwork for Google Analytics today,...
by Anne DiVitto | Sep 24, 2021 | Content Writing
Content marketing is a fantastic way to get people talking about your business and raise awareness about your products and services. It’s also a way to engage with your customers and even build a dedicated community. The majority of your competitors are focusing on...
