by Kendra Higgins | May 10, 2021 | Marketing
As a growing business, it can be hard to navigate all the terminology thrown at you when it comes to marketing. Not only are you trying to hit revenue goals to keep your business on the up and up, but also track and measure KPIs, jump on the newest TikTok trend,...
by Anne DiVitto | Mar 25, 2021 | Content Writing
By now, you’ve heard a million people (including us) tell you that if you are in business and have a home on the internet, you should be creating content. After all, content is a valuable piece of any marketing strategy – used to showcase your expertise, express...
by Anne DiVitto | Mar 15, 2021 | Marketing
Today’s business owners expect marketing to not only increase brand awareness but also the bottom line…with numbers to prove it. However, if you’re not measuring the right metrics, you will never be sure if you are delivering on those expectations. Since you’ve...
by Anne DiVitto | Jan 26, 2021 | Marketing
Now that the unpredictable year of 2020 is finally in the rearview, it’s time to look ahead to the new year with what we can expect to see in marketing trends these coming months. The year proved that while you must keep up with technological advances, you must also...
by Chuck Warren | Apr 13, 2020 | Content Writing
Every few years, the same unfounded claim bubbles up to the surface like bad rumors or spam emails. The same headlines return, claiming authoritatively that “Blogging is Dead.” Over the years, headlines have also announced with certainty that “Twitter is dead.” Or,...
