As a growing business, it can be hard to navigate all the terminology thrown at you when it comes to marketing. Not only are you trying to hit revenue goals to keep your business on the up and up, but also track and measure KPIs, jump on the newest TikTok trend, respond to customer messages, and develop new and exciting service offerings to keep your business top of mind.
We all too often watch businesses struggle to control this juggling act. As a digital marketing agency, GreenCup Digital steps in as a partner. Because what’s better than two hands when you’re trying to juggle? Four hands. Or, in our case, as many hands as you need!
What exactly is Digital Marketing? It’s any marketing effort that helps leverage a business’s digital channels, overall improving your online presence.
Every business can benefit from Digital Marketing when used right because even the best company should strive for continuous improvement. So how can Digital Marketing help you?
How Digital Marketing Can Improve
Your Online Presence
Digital Marketing Is Measurable
Unlike that billboard you purchased last month, where they sold you on the millions of impressions you *might* make, we can tell you exactly how many people landed on your web page and how long they stayed there.
That’s right, Digital Marketing is measurable, which is a valuable asset when trying to assess your performance and improve it. Are you looking to educate your users? Measure the total time spent on your blog posts to see if they are reading and enjoying the topics covered. Started advertising with an industry expert? You can see when traffic is coming from them to help determine if your ad dollars are well spent. Implement a new newsletter? Not only can you track subscriber growth, but you can better understand what opt-ins they came from.
This measurable information can help you set goals, track progress, and focus your efforts on the areas of your business that need your attention the most! If you need help identifying what metrics to start with, we’ve compiled the seven most common marketing performance metrics here.
Digital Marketing Is Targetable
No longer are you targeting the average consumers who visit Main Street. In this day and age, we can define your target audience and send them the content, offers, and products they’ll value most.
Digital Marketing is targetable, which means instead of spending your marketing budget only on those specific “populous zones” billboard locations, you can focus on the people who frequent and value your business anywhere.
A little work is needed upfront. For instance, have you identified your personas? Once you know your ideal customers’ goals and challenges, speak to them! Maybe you offer school supplies and want to target area teachers. Or maybe you build custom homes along the lakeshore and are looking to target a specific age range and median income.
Each Digital Marketing platform, from search engine optimization to email marketing offers, a wide array of targeting features to help you not only reach your ideal customers but provide them the content they need, at exactly the right time. Now that’s powerful stuff!
Digital Marketing Is Cost-Effective
Instead of being locked into a long-term contract with the same creative for months on end, we can fit a range of budgets and help customize a marketing strategy to be the most cost-effective.
That’s right, just when you thought Digital Marketing couldn’t get any better, it’s also more cost-effective due to its real-time metrics, hyper-focused targeting techniques, and ad spend variables.
This is extremely effective when it comes to Pay Per Click (PPC) advertising. Often set by daily budgets, you can quickly change how much you’re spending at a moment’s notice. Finding that a particular ad is performing better than others, allows you to reallocate your funds and give that ad a boost.
The same can be said for other areas of Digital Marketing like email. Most email service providers offer a platform with a sliding price range based on the number of emails sent or the number of subscribers, allowing your business to scale with the platform.
Over the years GreenCup Digital has evolved into a Digital Marketing agency because, quite frankly, the services we offer today are better together; carefully crafted to create the best possible online experience. Whether you’re a marketing department of one looking for someone to help lighten your workload or a small business owner stuck in the juggling act, digital marketing can help by measuring your impact, targeting the right customers and with various cost-effective solutions to best fit you.
Feel like you already have a good online presence? Investing in a Digital Marketing Audit will provide a comprehensive analysis of your website and online presence. Audits are a great way to check your business’s pulse and continually improve. Contact GreenCup Digital to see how you can begin or improve your Digital Marketing today!