by Will Libby | Sep 12, 2023 | Content Writing, SEO
For businesses big and small, a highly visible online presence is foundational to attracting new customers, and SEO is the core of building that presence. However, creating a blog capable of climbing the search engine rankings ladder can seem daunting. Google’s...
by Chloe Calcote | May 23, 2023 | SEO
Keyword research is an essential aspect of content marketing that helps businesses identify the most relevant keywords to target with their content. It plays a crucial role in various aspects of digital marketing, including SEO, social media marketing, web...
by Jen Buck | Mar 3, 2023 | Branding, Business Tips
Ever scoured the internet for something important? Maybe you’re looking for health information, a refrigerator part, or a nearby restaurant to take a high-profile client. You spend a few hours looking for the perfect solution, and when you finally find what you’re...
by Jen Buck | Nov 21, 2022 | GreenCup Digital Client Spotlight, Small Business Marketing
West Michigan’s holiday season has arrived! It’s the best time of year for small businesses to reflect on accomplishments, give thanks for success, and strategize for the year ahead. GreenCup Digital has plenty to celebrate this season, with exceptional client...
by Jen Buck | Mar 25, 2022 | SEO, Small Business Marketing
Now that you have a polished, professional small business website, it’s time to drive some eyes to all your hard work. Search engine optimization, or SEO, is a way to format your website so search engines like Google can read your site, understand your content, and...
