by Anne DiVitto | Feb 7, 2025 | content marketing, Content Writing, Marketing, User Generated Content
User generated content (UGC) is everywhere—whether it’s a fashion influencer’s latest unboxing video, a #GRWM (‘Get Ready With Me’) post, or a music critic’s song recommendations. Do you have a favorite Instagram profile you follow for fashion trends? Have you...
by Catherine Calderon | Jan 14, 2025 | Content Writing, SEO, Website Content
Have you ever landed on a website and thought, What am I even doing here? Your website content is the deciding factor in whether visitors stay or bounce. It’s like going on a blind date, taking one look, and sneaking out the back door before they even notice you....
by Will Libby | Jul 26, 2024 | Social Media
As important as video marketing is for building your online presence, we know how awkward the process of making those videos can be. For those who didn’t act in the high-school play (talk about awkward), the thought of filming, editing, and presenting yourself on...
by Will Libby | May 2, 2024 | Small Business Marketing
For most people, the summer season is energizing. For small business owners, it can be a busy time of the year. The wheel of digital marketing is always spinning, and summer marks the start of another season of planning, creating, and sharing new marketing content to...
by Will Libby | Mar 8, 2024 | Marketing
Did you know that 75% of the GreenCup Team are women (Who runs the world?) Frauenpower GIFfrom Frauenpower GIFs Did you also know that the marketing industry owes some of its greatest innovations to leading women in marketing? While it has often been a boys’...