by Catherine Calderon | Jul 18, 2025 | content marketing, Marketing Tips, Small Business Marketing, Social Media
Are you tired of meticulously crafting posts only to check back the next day and see just 3 likes; One from that loyal liker, one from the business owner’s aunt, and one from a random bot? You’re putting in the time and effort: posting twice a day, using...
by Anne DiVitto | May 16, 2025 | content marketing, Content Writing, Marketing
Let’s be honest: the phrase “content marketing” sounds like a term some suit came up with in a conference room filled with stale donuts and lukewarm coffee. But take away the corporate buzz words, and you’ll find a potent (and surprisingly practical) tool....
by Anne DiVitto | Apr 18, 2025 | content marketing, Content Writing, User Generated Content, Website Content
Stuck on the Content Hamster Wheel? Time to Jump Off Let’s be honest: in the never-ending content hustle, it can feel like you’re supposed to conjure up brilliant, fresh, never-before-seen content every single time you hit “post.” Spoiler alert: You...
by Anne DiVitto | Mar 7, 2025 | Local Business Support, Local Content Marketing, Marketing
Ever feel like a tiny coffee shop trying to be heard over the deafening roar of a Starbucks on every corner? That’s what it can feel like when small businesses try to compete with big corporate brands online. Their marketing budgets are massive, their ads follow...
by Anne DiVitto | Feb 7, 2025 | content marketing, Content Writing, Marketing, User Generated Content
User generated content (UGC) is everywhere—whether it’s a fashion influencer’s latest unboxing video, a #GRWM (‘Get Ready With Me’) post, or a music critic’s song recommendations. Do you have a favorite Instagram profile you follow for fashion trends? Have you...
