by Catherine Calderon | Sep 16, 2025 | Social Media
Updated for 2025 In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers: influencer marketing vs social media marketing. While they may seem similar, it’s essential to understand the key differences between the...
by Catherine Calderon | May 2, 2025 | Business Tips, Small Business Marketing
You may not want to believe it, but hiring a massive digital marketing agency doesn’t always deliver big results—especially for your small business. In our experience, it’s strong leadership that truly drives growth. Great leaders create a culture where people thrive,...
by Anne DiVitto | Apr 3, 2025 | business growth, Business Tips, Quarterly Goal
Q1 Is in the Books—Now What? Q1 is officially wrapped, which means it’s time to check if you’re on track with your quarterly goal —not just where you hope to be, but where you actually stand. A quarterly check-in helps you assess progress, overcome roadblocks, and...
by Anne DiVitto | Jan 23, 2025 | Brand Loyalty, Branding, Business Tips, Customer retention
Do you have a go-to coffee drink you can’t start your day without? For one of my friends, it’s Starbucks—every single day, no matter where we are. Whether it’s Washington, D.C., Tucson, AZ, or Palm Beach, FL, Starbucks is non-negotiable. That’s...
by Anne DiVitto | Dec 13, 2024 | Business Tips, Digital Marketing, Marketing Tips, Year End
With the holidays fast approaching, the GreenCup team has one thought: “2024 is almost over?!” This year has gone by fast, but there’s still time to finish strong. Leveraging year end marketing tips and digital tools can improve marketing outcomes without...
