digital is our domain
digital is our domain
Marketing Automation is the delicate balance between software and strategy, helping you create efficiency and a personalized experience for your clients.
Email marketing is a powerful channel and is one of the basic marketing strategies that all businesses should be using.
Repurposing content is another way of saying recycling content. What if you could take one piece of content and turn it into three or more?
One of the best ways to increase your Search Engine Optimization (SEO) rankings is to submit your business to local directories.
Now that you’ve defined your buyer personas, here is how to measure your marketing success with metrics to see if they are paying off.
Successful leaders that know how to manage effectively are apt to delegate tasks. How do you delegate effectively and empower your team?
March 8th is International Women’s Day and we are celebrating by introducing you to a few of our badass women on the GreenCup team.
You’ve successfully defined your potential clients. Congrats! It’s definitely an accomplishment worth celebrating. However, just because you have your buyer persona complete, the work is not done. Now that you have your buyers defined, it’s time to implement what...
You need to stay on top of what’s happening in the digital marketing space, so here are a few of the top trends you need to know about as we head full-steam into 2021.
Having a clear concept of who your customer is will impact every part of your marketing and sales process. Attempting to serve everyone in your business will end up attracting the wrong people, and the result will be that you serve NO ONE rather than everyone.
Changes in Google Chrome could affect your website’s content. What does that mean for your website?
A website is a constant project. The biggest lesson our first-time website clients learn is that a site is never done. Your company will change, which will change the website, but the site also needs its level of maintenance. This is something we offer as a monthly...
Shop Local this holiday season and help support the Grand Rapids area small business community!
It should not surprise you that the eCommerce industry is exploding! Many brick and mortar stores are temporarily closed, and sadly many of them may not see the light of day again. This does not mean all hope is lost...if you have been considering adding eCommerce to...
Imagine having a group of people who engage with your business beyond what you’re selling…a squad of ambassadors touting your brand as the best. If this sounds great to you, you need to think about creating a community as an important part of your success.
While working from home is not the same as being onsite (especially if you were not used to it), it is possible to pivot both your workflow and your mindset, all while staying on track with your projects.
Let’s face it – being a business right now, large or small, is hard. COVID-19 hit all of us like a ton of bricks and very few were prepared.
Every few years someone declares blog posting as dead but we are here to tell you it is alive and well!
No matter how long this crisis lasts, one thing is for sure – it’s time to prepare your business for the long haul. With that, we need to work harder, and stronger, during this unprecedented time in history.
Tips from GreenCup to help you survive working from home during these uncertain times.
Do you have any interest in growing your business and attracting new customers? Here are five reasons why you need a website for your business.
These tools will help you create awesome profiles and start helping your bottom line with shiny, happy new customers!
In August of 1991, a group of scientists at the Swiss Physics think-tank, CERN, did the unthinkable. Led by English computer scientist, Tim Berners-Lee, the group created an interconnected web of information and intrigue known as The Internet or the World Wide Web....
For most business owners, the term “SEO” seems to be a mystery that no one can really define…let alone tell you why you need it in the first place.
There are platforms available today which have simplified the webpage creation process and put the ability to manage a professional website within anyone’s reach. One of the very first of these was WordPress.
Before you purchase web hosting you need to know what you want your website to accomplish. Like anything else, there are different tools for different needs.
Many concepts related to technology can be difficult to explain, especially if the person doing the explaining buries the idea under a pile of acronyms and techno-speak. This article begins a series of posts that cover Internet-related concepts that are very often misunderstood.
Website content is an important part of any small business marketing plan. Maintaining the flow of traffic takes a little spring cleaning sometimes.
Time for an Update at GreenCup We’ve seen a fair amount of change at GreenCup over the last year, with much of it revolving around Joanna Corrigan taking the wheel from Veronica Kirin to steer us toward growth, new projects, and new opportunities. By merging two...
In the last few years, social media changed Internet marketing all over again. People’s own surfing habits made it obvious that advertising dollars were best spent where the most client eyes could be found, and those people were all surfing Facebook, Twitter, and Instagram.