You may not want to believe it, but hiring a massive digital marketing agency doesn’t always deliver big results—especially for your small business. In our experience, it’s strong leadership that truly drives growth. Great leaders create a culture where people thrive, and a small, connected team often outperforms a large, disconnected one when it comes to small business success.
At GreenCup Digital, our small-but-mighty leadership team is the foundation of everything we do. We’re not just another marketing agency; we’re a strategic, creative, digital marketing Voltron (remember those three mighty robot lions that merge to form one super powerful robot?).
Individually skilled, but exponentially more powerful when we link up. We don’t waste time awarding fancy titles (on the contrary – we’re intentionally unfancy) or getting tangled in red tape. We play to our strengths, have each other’s backs, and get things done.
And since May 10 is National Small Business Day, there’s no better time to celebrate the unlikely super power behind our success: a small leadership trio that keeps everything aligned, moving forward, and mission-ready.
Lean (Not-So-Mean) Small Business Marketing Machine
When you’ve got a small team with big responsibilities, you need more than just talent. You need trust, communication, and a whole lot of teamwork. That’s where our true power kicks in. It’s not just what we do, but how we work together that makes GreenCup different.
We may not wear matching suits (yet!), but we do operate with a shared mission and a few core powers that keep us moving as one:
- Transparency means open conversations, real talk, and no mystery meetings.
- Flexibility means we roll with changes, adapt on the fly, and move the needle together.
- Support means when one of us needs backup, the rest of us step in – because that’s how strong teams stay strong.
The result? A cohesive, creative, powerhouse team that makes GreenCup Digital stand out. Because ordinary never saved the day.
Our Small Business Secret Weapon: EOS
Since we don’t have actual superpowers (another yet!), our team stays aligned on our goals by operating with a super plan: the Entrepreneurial Operating System, or EOS.
If our leadership team is a digital marketing Voltron, EOS is the system that fuses our individual powers into one mighty force – for good, and for productivity. It gives us the tools to stay focused, communicate clearly, and eliminate chaos. It’s helped us define our strengths, refine our roles, and build a structure where big ideas don’t float off into the ether. Instead of guessing or winging it, we run with a system that keeps us aligned, accountable, and always moving forward.
Voltron Mode: Activated
Alone, we’re effective, but together, we’re unstoppable. Here’s how we’ve divided our powers to conquer monster goals and keep GreenCup moving like a well-oiled robot lion machine.
Joanna – The Black Lion
Owner / COO
Chief of Other Stuff No One Wants to Do (and somehow makes it look easy)
Joanna is the operational backbone of GreenCup and the calm in the creative storm. From big-picture planning to budget spreadsheets, she handles the stuff that makes the rest of us sweat, all while making it look effortless. Like the Black Lion in Voltron, she’s the central force that keeps everything aligned and moving forward.
Marrissa – The Red Lion
Director of Creative Services and Strategy
Chief Inspiration Officer, a.k.a. the one who keeps us dreaming big and making things beautiful
Marrissa brings the vision and the vibes. She leads our creative direction with bold ideas, strategic thinking, and a touch of magic. She’s our Red Lion: precise, powerful, and the spark behind everything beautiful we send into the world.
Kori – The Blue Lion
Account Director & Project Manager
Conversation Manager, keeping projects (and people) on track and the energy high
Kori is the engine that keeps GreenCup running and the spark that keeps things fun. She translates goals into game plans, keeps timelines tight, and makes sure the whole team stays connected. Like the Blue Lion, she brings balance, agility, and heart to every mission.
Linked Up for Success
Each of us brings a distinct skill set to the table. But it’s how we link up through structure, trust, and teamwork that unlocks our real superpower.
Thanks to EOS and our shared commitment to collaboration, we operate like a single unit. We don’t just pass the baton; we move together in harmony. One person sets the vision, another activates the plan, and a third brings the energy that keeps everything going, all in sync.
That’s the secret to how a small team becomes a big force. And that’s why our clients don’t just get deliverables—they get a powerful, aligned team that works with them like a true partner.
Celebrate Your Small Business Superpowers
This Small Business Day, we’re celebrating the core team behind the scenes that makes it all possible. And we’re encouraging every small business owner to do the same. Because when your team is aligned, organized, and connected, you won’t just survive – you’ll assemble.
Ready to see what happens when a laser-focused team powers your business to the next level? Let’s chat today.
