by Kendra Higgins | Apr 2, 2021 | Marketing
What Is Marketing Automation? Is your business experiencing a growth spurt? This could mean a steady flow of new qualified leads is trickling in. You’ve defined your personas and are developing quality content for them. You’re feeling comfortable in your everyday...
by Anne DiVitto | Feb 18, 2021 | Marketing
You’ve successfully defined your potential clients. Congrats! It’s definitely an accomplishment worth celebrating. However, just because you have your buyer persona complete, the work is not done. Now that you have your buyers defined, it’s time to implement what...
by Anne DiVitto | Jan 14, 2021 | Marketing
Do you know who your ideal customer is? Before you say, “I serve anyone and everyone!”… REALLY think about your answer. Finding and Reaching your Target Customer Having a clear concept of who your customer is will impact every part of your marketing and sales...
by Anne DiVitto | Apr 22, 2020 | Business Tips, COVID
Let’s face it – being a business right now, large or small, is hard. COVID-19 hit all of us like a ton of bricks and very few were prepared. Social distancing and other directives have caught us off guard, and the change has been tough for both business owners...
by Chuck Warren | Apr 13, 2020 | Content Writing
Every few years, the same unfounded claim bubbles up to the surface like bad rumors or spam emails. The same headlines return, claiming authoritatively that “Blogging is Dead.” Over the years, headlines have also announced with certainty that “Twitter is dead.” Or,...
