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Why Are People Visiting Your Website?

Why Are People Visiting Your Website?

People visit your website to solve their problem, find a solution, fill a need.  When you’re in the thick of business, it can be easy to design your website around features YOU want your user to take. However, if you’ve done any persona work, you should know by now...
Core Website Vitals: LCP, FID & CLS

Core Website Vitals: LCP, FID & CLS

Another year, another Google algorithm change. In 2021, Google announced a new ranking factor summarized as Core Website Vitals.  More than ever, there’s a greater focus on user experience, and Google now measures three main pillars of your page experience, which...