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How to Measure Your Marketing Success With Metrics

How to Measure Your Marketing Success With Metrics

Today’s business owners expect marketing to not only increase brand awareness but also the bottom line…with numbers to prove it. However, if you’re not measuring the right metrics, you will never be sure if you are delivering on those expectations. Since you’ve...
5 Ways To Use Your Buyer Persona

5 Ways To Use Your Buyer Persona

You’ve successfully defined your potential clients. Congrats! It’s definitely an accomplishment worth celebrating. However, just because you have your buyer persona complete, the work is not done. Now that you have your buyers defined, it’s time to implement what...