by Kendra Higgins | Sep 27, 2021 | Email Marketing
Everchanging social media algorithms have increased the importance of building your email list. Instead of being left to the possibility that your client or prospect may scroll past your post, email gives you direct access to their inbox. 99% of email users check...
by Kendra Higgins | Aug 20, 2021 | Business Tips, Marketing
As a small business ourselves, we know how hard you work to stay afloat. Mistakes are inevitable whether you’re running a one (wo)man show or a whole marketing department. From a typo on your latest flyer to your website crashing after an update, turn these mistakes...
by Anne DiVitto | Jul 26, 2021 | Business Tips
To remain ahead of your competition, you have to keep your customers happy and loyal to your brand. But, how can you be sure that your efforts are hitting the mark? If you don’t try to figure out what your customers think of your product or services, you’ll struggle...
by Anne DiVitto | May 24, 2021 | Marketing
As a business owner in today’s world, the way you promote your business has drastically changed. Even though you’ve worked hard in your industry for years to build a solid client base, there’s always room for improvement when it comes to getting eyeballs on your...
by Kendra Higgins | May 13, 2021 | Content Writing
Think back to your most recent online transaction or new program you just signed up for. You probably had to click a Call To Action (CTA) to proceed, right? A CTA is usually an image, icon, or line of text that prompts website viewers to take action. Whether it be...
