by Kendra Higgins | Apr 2, 2021 | Marketing
What Is Marketing Automation? Is your business experiencing a growth spurt? This could mean a steady flow of new qualified leads is trickling in. You’ve defined your personas and are developing quality content for them. You’re feeling comfortable in your everyday...
by Anne DiVitto | Mar 29, 2021 | Email Marketing
Everyone knows that email marketing is important, but with all of the competing technologies out there, it’s easy to forget just how effective email marketing can be. With a potential return on investment of up to 4400%, we have yet to see another strategy with such a...
by Anne DiVitto | Mar 15, 2021 | Marketing
Today’s business owners expect marketing to not only increase brand awareness but also the bottom line…with numbers to prove it. However, if you’re not measuring the right metrics, you will never be sure if you are delivering on those expectations. Since you’ve...
by Anne DiVitto | Feb 18, 2021 | Marketing
You’ve successfully defined your potential clients. Congrats! It’s definitely an accomplishment worth celebrating. However, just because you have your buyer persona complete, the work is not done. Now that you have your buyers defined, it’s time to implement what...
by Anne DiVitto | Jan 26, 2021 | Marketing
Now that the unpredictable year of 2020 is finally in the rearview, it’s time to look ahead to the new year with what we can expect to see in marketing trends these coming months. The year proved that while you must keep up with technological advances, you must also...
