by Kendra Higgins | Apr 2, 2021 | Marketing
What Is Marketing Automation? Is your business experiencing a growth spurt? This could mean a steady flow of new qualified leads is trickling in. You’ve defined your personas and are developing quality content for them. You’re feeling comfortable in your everyday...
by Anne DiVitto | Mar 15, 2021 | Marketing
Today’s business owners expect marketing to not only increase brand awareness but also the bottom line…with numbers to prove it. However, if you’re not measuring the right metrics, you will never be sure if you are delivering on those expectations. Since you’ve...