by Catherine Calderon | Feb 20, 2026 | SEO
One of the most powerful (and often overlooked) components of SEO analytics is user behavior tracking. It’s so important that we’re dedicating a whole blog to it – and how to do it in Google Analytics 4. Because why pay for more digital tools than you need...
by Catherine Calderon | Jan 23, 2026 | SEO
If you’ve made it this far in the series, congratulations! Credit: Amanda Cee Media We’re so excited you’re still with us. (If you haven’t read part 1 and part 2, we highly recommend you head over there and give them a whirl before continuing....
by Catherine Calderon | Dec 5, 2025 | Small Business Marketing
Welcome (or welcome back!) to our Google Analytics blog series: A blog-style crash course in using GA4. Here, we walk you through exactly how to use GA4 like a marketing pro. Because business owners and mid-level marketers don’t have time to fiddle. In this...
by Catherine Calderon | Nov 7, 2025 | SEO
“A lot of marketing is just trying things to see what works.” Did that statement make you cringe? Yeah, us too. And it’s why we wrote this series! To help tired marketers and business owners (like you) stop throwing spaghetti at the wall and start...
