The Importance of Quality Photos on your Website
The Internet has become an essential marketing resource for business advertisers, overtaking print media and television as a primary target. This is especially true if you are the owner of a small or home-based business who does not have the deep pockets necessary to broadcast your message during an anchor program like Monday Night Football.
The incredible number of free and low-cost tools available to business owners also plays a large part in the Internet’s popularity as an advertising medium. This has made it possible for many business owners to take on the creation and ongoing maintenance of their websites using tools such as WordPress or Squarespace.
Pictures, graphics, or photos should be carefully selected to catch people’s attention when they are skimming through an overwhelming list of search results and trying to decide which link to click. It is also important to consider the quality and subject matter of the photos used to represent your website or blog posts and to ensure they create a professional appearance.
Choosing a partially blurry picture of your family dog playing in the baby pool during a weekend picnic can drive potential visitors to choose another link or visit another post instead of yours, especially if it isn’t relevant to the page or post’s content.
First impressions are everything and quality images could mean the difference between a sale and a visitor that continues on to the next resource. Poor quality photos and composition can give your site an unprofessional feel, or in extreme cases, can even create the impression that the site is a scam.
Good photos serve other purposes as well, especially when used consistently for branding or identity recognition. Logos or other forms of brand identity can be used to create a connection with your clients, and to stand out from the ever-expanding crowd of competitors.
The same principles should be considered when choosing images for blog posts. Sharp, colorful, relevant photos present a professional appearance to your potential visitors and help to connect readers with your posts. Images can also give your posts their own identity, creating separation between individual themes and messages.
Images play a very important part
If you would like some help managing your website, it’s content, or any other aspect of your Internet presence, please contact us today and let us help to make your online content create the best representation of your business, or you.
Welcome to the next and final installment of the GreenCup Digital Marketing Series. This last article in our series takes a deep dive into one of the most mysterious and potentially time-consuming elements of all digital marketing: social media management. Social...
2021 was the year of video, and the social media trends so far in 2022 show that it’s not going anywhere. This year, videos have accounted for 82% of all consumer internet traffic, with 86% of online advertisers reporting the use of video in their marketing efforts. ...
GreenCup Digital breaks down the difference between website design vs website development, along with some of your options!