Changes in Chrome Could Affect Your Website’s Downloadable Content

The new year may start off with a bang for some website owners, especially those with images, PDFs, documents, or other downloadable files that are stored on insecure hosts.

This coming January 2021, Google’s Chrome browser will begin to block any insecure content when it’s mixed into a secure website.

In other words, if a website is secured with an SSL certificate but it includes images, documents, or other files that are stored on an insecure external source, that content will be blocked.

The increased security will only affect websites secured with SSL certificates that include content that is not secured. Websites that can be accessed by typing http:// instead of httpS:// will not see their mixed or insecure content blocked.

Although the changes to Chrome began with warnings about insecure content in 2020, that content will become blocked as Chrome browsers update to version 86 in early 2021.

For website owners who offer downloadable PDF’s, E-books, or other content that is not stored securely, visitors will see messages stating that, for example, “file.doc can’t be downloaded securely” with a button labeled “Discard” to allow the site to continue loading without the blocked content.

That means visitors interested in downloading free or purchased content that is not stored securely will instead receive a warning message. This could impact online sales for website owners selling digital products.

According to Google, the change is meant to protect end-users from privacy and security issues, such as the ability for eavesdroppers to snoop on insecurely stored or downloaded financial information.

Although there are workarounds for end users, it is unwise to override the new settings and allow the blocked content to load. Instead, website users should move any insecure content to secure hosts where it is better protected.

More information is available on Google’s blog, where Google Security Team member Joe DiBlasio posted a blog entry titled “Protecting Users from Insecure Downloads in Google Chrome”.

If your website has content that could be potentially blocked and you are interested in resolving the issue, please contact the GreenCup Digital team for help ensuring your customers have access to all of your content, including your digital downloads.

Written On December 30, 2020

About The Author: Chuck

Why Are People Visiting Your Website?

Why Are People Visiting Your Website?

People visit your website to solve their problem, find a solution, fill a need.  When you’re in the thick of business, it can be easy to design your website around features YOU want your user to take. However, if you’ve done any persona work, you should know by now...

read more
A Simple Guide To Using Yoast SEO

A Simple Guide To Using Yoast SEO

So you have a new website for your business, and you know that your page needs to appear on page one of Google to be successful. With all of the competition out there, how in the world do you make that happen? The short answer is Search Engine Optimization or SEO. SEO...

read more