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Where We’ve Been, And Why You Should Care

by | Jun 20, 2025 | Greencup Digital Team

Whew, it’s been almost 2 years since we’ve given you an update on the GreenCup Digital team! The past year was full of changes – between the fresh team faces and leadership glow-up, we’ve been doing a lot of growing as a team, and we feel more connected than ever. And we’re not going to lie; we’re chomping at the bit to talk about it. Let’s get into it!

 

Our Digital Team Is Growing: New Talent, Fresh Perspective

A company is only as good as its team – and we can confidently say this is the strongest our digital team has ever been.

So let’s jump in and give a gigantic KUDOS to our four new team members and share a little about what they bring:

  • Lakeisha Bates – Project Manager
    A detail-driven powerhouse who keeps projects running smoothly and our digital team on task.
  • Mabel Zuniga – Web Designer
    She brings digital strategy to life with clean, creative, and effective web designs.
  • Sade Hamlett – Digital Marketing Specialist
    A social media maven, email marketer and data lover who helps our clients get seen—and stay seen.
  • Karin Steenkamp – Graphic Designer (Welcome back!)
    A returning favorite whose creative eye and thoughtful designs continue to elevate our brand and our clients’ visuals.

Each individual brought years of experience in their respective fields, jumped in feet first and raised the bar to where we are today!

In addition to these additions, we’ve had some changes to our leadership team.

Kori’s Promotion

You don’t need a massive board or a top-heavy leadership team to move the needle. You just need a few exceptional people with a ton of heart who communicate effectively.

Kori Jock quickly stood out as one of these people, so we asked if she’d be willing to grow her impact. We’re thrilled to announce that Kori has stepped into the role of Account Director with style and grace. Her gift for connecting with clients, navigating marketing strategies and tactics, and championing the GreenCup experience made this promotion a no-brainer.

Congrats, Kori! 

 

A New Chapter in Our Digital Team Leadership

Our leadership team not only gained a member, but also amazing insights into how we work together. We’re collaborating differently than we did last year. We’re leading with shared responsibility, and we’re making space for everyone’s voice at the table. Want all the juicy details on that tea? Check out our blog post where we explain what that looks like and why it matters.

 

Take the Quiz: What Do You Actually Need?

Finally: The best part. What does all of this have to do with YOU? With all this internal growth and masterminds in the right seats at our table, we’re in an even better position to give you what you need – and help you figure out what that is.

If you know you need to put more effort into your marketing but don’t know what you need or where to start (social media, email, branding, blog?), you’re not alone. Most small business owners didn’t get into their business to mess with the internet – but we did. And we’ve got you.

Start by taking our quiz! In under two minutes, you’ll get a clear picture of where you are in your marketing journey, and where you need to go next.

 

It’s All About Connection

Thanks for staying with us to the end. We’re glad you’re here, because without you, none of this would matter. At the heart of every internal change we’ve made is a desire to connect — with each other and with YOU. We don’t mean in an analytics report. No one understands the small-business-owner struggle better than a small business (that’s us!). Our passion is helping business owners like you conquer the digital world and make your presence known. Because your service or product deserves to be seen.

So, are you ready to get started?

About the Author

Catherine Calderon

Catherine is passionate about crafting content that resonates. She believes storytelling is the best sales tool and enjoys creating blogs, web copy and marketing assets that captivate readers by blending creativity with strategy. Based in Temecula, CA, you can usually find her writing on her patio, under her lemon tree.

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