by Catherine Calderon | Apr 21, 2026 | Content Writing
Picture this: You finally built a fancy new website for your small business in West Michigan. The branding is on point, the graphic design is top-notch, and your “About” page tells a story so beautiful it would make Ernest Hemingway jealous. Your inbox, on the...
by Catherine Calderon | Mar 19, 2026 | Content Writing
Think back to your most recent online transaction or program you just signed up for. You probably had to click a button or link to proceed, right? In digital marketing terminology, that button is called the Call To Action (CTA). High converting CTA buttons are...
by Will Libby | Apr 3, 2024 | Content Writing
If you’ve ever struggled with maintaining an online blog or updating your website copy, your eyes probably lit up when ChatGPT debuted. You thought of all the time you’d save with the help of this handy dandy AI writing tool. That excitement probably turned to...
by Chuck Warren | Apr 13, 2020 | Content Writing
Every few years, the same unfounded claim bubbles up to the surface like bad rumors or spam emails. The same headlines return, claiming authoritatively that “Blogging is Dead.” Over the years, headlines have also announced with certainty that “Twitter is dead.” Or,...
