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How to Write Header Copy That Converts

How to Write Header Copy That Converts

Picture this: You finally built a fancy new website for your small business. The branding is on point, the graphic design is top-notch, and your “About” page tells a story so beautiful it would make Ernest Hemingway jealous. Your inbox, on the other hand, is empty....
Using A Call To Action That Converts

Using A Call To Action That Converts

Think back to your most recent online transaction or new program you just signed up for. You probably had to click a Call To Action (CTA) to proceed, right? A CTA is usually an image, icon, or line of text that prompts website viewers to take action.  Whether it be...