by Anne DiVitto | Sep 8, 2023 | Social Media
In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers: social media marketing and influencer marketing. While they may seem similar, it’s essential to remember there are some marked differences between the two. In...
by Chloe Calcote | Aug 25, 2023 | Content Writing
In today’s fast-paced digital world, the role of artificial intelligence (AI) is transforming various industries. One area where AI is making significant strides is in digital marketing. AI-powered technologies have changed how businesses interact with...
by Will Libby | Jul 14, 2023 | Business Tips, SEO, Website Development
For many small business leaders, SEO can feel like the black box of digital marketing that requires specialized training and knowledge to leverage effectively. While it may seem like unfamiliar territory, the truth is that if you’ve run a small business for any length...
by Joanna Chulick | Mar 9, 2023 | GreenCup Digital in the News
GreenCup Digital turns five this March, and we’re taking this milestone as no small feat. It’s well known that 20% of small businesses fail within the first year, and by the end of the fifth year, about half fail. With these statistics in mind, we are rather proud of...
by Jen Buck | Mar 3, 2023 | Branding, Business Tips
Ever scoured the internet for something important? Maybe you’re looking for health information, a refrigerator part, or a nearby restaurant to take a high-profile client. You spend a few hours looking for the perfect solution, and when you finally find what you’re...