West Michigan Web Design
Website Design & Development
GreenCup Digital is a West Michigan web design and development agency focused on building high-converting websites that help businesses grow. From custom WordPress development to conversion-focused design and SEO-friendly site architecture, we build sites engineered to rank, attract the right traffic, and turn visitors into customers.
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Full-Service
Website Development
Starting from ground zero? It’s our favorite place to be. Opportunity is endless, and we may be known for being (realistic) dreamers. Using your business goals, we’ll create a custom website to deliver results. While we mainly work in WordPress, we’ve also worked in other CMS environments when the project calls for it. Every GreenCup Digital development project includes:
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Dedicated project manager to help schedule meetings, keep our crew on task, and answer any questions you may have along the way.
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Every site is custom designed and built from the ground up to match your brand, support your goals, and perform the way your business needs it to.
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Mobile-Responsive Design is built into every site, so your customers get a seamless experience whether they’re on a phone, tablet, or desktop.
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Essential search engine optimization (SEO) to help optimize your site so you can hit the ground running.
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Custom tutorial to empower you to manage your site, allowing you to make changes when you want.
Featured Projects
See The Work We’ve Done
Explore our portfolio of our proudest accomplishments featuring local businesses and brands across West Michigan.
Websites are complicated
Our process is simple.
Building a website with GreenCup Digital follows four clear phases: discover, design, develop, and deliver. We start by getting to know your business and goals, then move through design and development before handing off a finished site complete with a personalized video tutorial so you actually know how to use what you paid for.
Website Design & Development
Additional Services
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01.
Website Support
Starts from $145/month
Maintaining your website is usually the last thing on your to-do list, but it’s the first on ours! To kick off each month, we perform website updates and security checks to ensure your website’s structure remains stable.
Additionally, you can opt for a monthly allotment of hours and get first dibs on our schedule to make website corrections.
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02.
Website Refresh (UX Design)
Is your website not generating the results you want? We not only help you pinpoint the cause but generate an actionable report to help redirect you in the right direction with the ultimate goal to improve User Experience (UX), including:
- Site Navigation
- Information Architecture
- Content Marketing
- Forms
- SEO Impact
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03.
Landing Page Design
Starts from $1500
Whether you’re promoting downloadable content, selling a product, growing your email list, or generating qualified leads, a strategically designed landing page can help turn visitors into customers. We create custom landing pages built around your goals, audience personas, content strategy, and conversion workflow to support stronger engagement and measurable results.
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04.
Hourly Support
Starts at $150/hour
Already have a website but can’t quite figure out how to do that one thing, and Google is no help? Hourly support may be purchased for any of your website needs. This includes software updates, code corrections, content updates, and security measures. We also provide hourly support for content writing and SEO consultations. Rates vary by service.
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05.
Essential SEO
Starts from $750/month
Every website GreenCup Digital builds comes with essential SEO – foundational best practices, designed to give your website a stronger starting point in Google and other search engines after launch. From SEO-friendly site structure and metadata to mobile optimization, page performance, image optimization, and technical setup, we build websites with long-term visibility in mind from day one. If your website was built elsewhere, we can also help implement essential SEO improvements to strengthen your search presence, enhance user experience, and improve organic visibility over time.
What Our Clients Are Saying
“The GreenCup team has been great to work with! They are responsive and innovative and produce quality work. We can’t wait to continue to build this business relationship. Thanks for everything!”
“Made an awesome new website! Helped us find our brand [and] “Polished” up our logo. I love it, and we are getting great feedback from patients, too!”
“Made an awesome new website! Helped us find our brand [and] “Polished” up our logo. I love it, and we are getting great feedback from patients, too!”
“After being highly recommended, our firm hired GreenCup to rebuild and manage our website. Our website continues to meet our high standards; the GreenCup team is always quick to respond to any questions or requests.”
“Amazing work on the creation of my web page. The final product is more than I could have hoped for. I have gotten many compliments on the website.”
“Amazing work on the creation of my web page. The final product is more than I could have hoped for. I have gotten many compliments on the website.”
“We have been using GreenCup for Social Media for about two years to manage several of our Facebook pages and other social media platforms. The level of engagement from our runners has been great! I don’t have to manage things, Joanna takes the initiative to make things happen without my intervention.”
“In hiring Green Cup Digital to manage content and marketing aspects of my business, I can say with certainty that this decision has had a positive impact on my business, increasing lead generation and boosting monthly sales. … They have successfully managed this portion of my business, allowing me to stay focused on my work and attention to clients. Don’t hesitate to reach them out!
frequently asked questions about
Web Design & Development
Do you have questions?
We have answers (well, most of the time).
Why WordPress?
WordPress works because it gives you full ownership of your site, a content management system your team can actually use without calling a developer, and an open plugin ecosystem that makes custom functionality and third-party integrations accessible. The SEO infrastructure is strong by default and even stronger when built intentionally, which is why it pairs so well with our SEO services. For most businesses, it delivers the right balance of flexibility, performance, and long-term control. WordPress is our platform of choice, but we’ve worked in other CMS environments when the project calls for it.
How long does a custom website project take?
In general, our custom website design and development process takes about 3-4 months to complete. Of course, this is dependent on the project scope and client timeline.
Will my website be mobile-friendly?
Yes! Every website we build is designed with a mobile-first approach to ensure a seamless experience across phones, tablets, and desktops. Since the majority of web traffic now comes from mobile devices, responsive web design is a core part of our website development process. We also optimize for speed, usability, and SEO performance across all screen sizes.
Can you redesign my current website?
Absolutely. We specialize in custom website redesigns for businesses looking to improve user experience, branding, SEO performance, and lead generation. During our initial consultation, we’ll review your current website, discuss your business goals, and identify opportunities to create a more effective web presence tailored to your audience.
Can you integrate third-party tools or APIs into my website?
You bet. We regularly build custom integrations connecting WordPress sites to CRMs, scheduling tools, payment processors, marketing platforms, and just about anything else with an API. If your business relies on a specific tool, we can usually find a way to get your website to talk to it. Check out our custom plugin development work for a home builder client as an example.
What’s included in a custom web design project?
Every GreenCup Digital website project includes a dedicated project manager, UX-focused design, custom web development, foundational SEO setup, and content migration or copywriting support. You also get a personalized training session so you know how to manage your own site and a team that treats your project like it matters, because to us it does.
How Responsive Is Your Team?
Communication is key, and that’s why all clients are onboarded into our project management system. This is where we can collectively communicate content, timelines, and to-dos! While you’ll be working with a team, you’ll also be assigned a project manager to help be your point of contact for questions and keep our whole crew on task.
We can help you,
let’s talk about how!
Since 2012, GreenCup Digital has helped service-based businesses build websites that drive real growth. We’ve worked with home builders, dental practices, law firms, financial services firms, mental health professionals, consultants, insurance agencies, and hospitality businesses, bringing the same custom WordPress development, technical integrations, and strategic thinking to every project. We’re based in West Michigan, but we work with companies nationwide.
