"A lot of marketing is just trying things to see what works." Did that statement make you cringe? Yeah, us too. And it's why we...
Hit the Targets You’re Missing With Google Analytics, Part 1: What is GA4?
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Posts by Catherine Calderon
Catherine Calderon
Catherine is passionate about crafting content that resonates. She believes storytelling is the best sales tool and enjoys creating blogs, web copy and marketing assets that captivate readers by blending creativity with strategy. Based in Temecula, CA, you can usually find her writing on her patio, under her lemon tree.
No More Nightmares Before Christmas: How Automating Holiday Marketing Eliminates Chaos
The holidays are in full effect. From now until next year, days will fly by, while calendars overflow with exciting, fun – and...
Emails Not Getting Clicked? Fix Your Low Open Rate in 4 Easy Steps
Do you spend hours writing, designing and formatting your bulk emails, but consistently see a low open rate? There are few...
What’s the Difference Between Social Media Marketing and Influencer Marketing?
Updated for 2025 In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers:...
Don’t Let Emails Trigger YOU: 3 Autoresponse Templates
Have you noticed how certain email triggers can spark instant reactions, sometimes stress, sometimes relief? Whether it’s a...
Top 4 Things We’d Put in Our Marketing Backpack
Picture this: You're back in high school. The bell rings for first period and – to your absolute horror – you realize you forgot...
Increase Social Media Engagement in 2025: 7 Tips
Are you tired of meticulously crafting posts only to check back the next day and see just 3 likes; One from that loyal liker,...
Where We’ve Been, And Why You Should Care
Whew, it's been almost 2 years since we've given you an update on the GreenCup Digital team! The past year was full of changes –...
Small Business, Big Power: GreenCup’s Unlikely Secret To Success
You may not want to believe it, but hiring a massive digital marketing agency doesn’t always deliver big results—especially for...
How to Write Website Content That Converts
Have you ever landed on a website and thought, What am I even doing here? Your website content is the deciding factor in whether...