Have you ever landed on a website and thought, What am I even doing here? Your website content is the deciding factor in whether...
How to Write Website Content That Converts
read more
[wpseo_breadcrumb]
Posts by Catherine Calderon
Catherine Calderon
Catherine is passionate about crafting content that resonates. She believes storytelling is the best sales tool and enjoys creating blogs, web copy and marketing assets that captivate readers by blending creativity with strategy. Based in Temecula, CA, you can usually find her writing on her patio, under her lemon tree.
Marketing Strategies to Avoid During the Holidays
The holidays are a magical time, full of excitement, family, and festivity. But for businesses, the holiday season can also...
Marketing Doesn’t Have to Be a Horror Movie
Picture this: It's late at night, the wind is howling outside, and you're hunched over your desk, feeling that familiar pit in...
How Do You Know It’s Time to Redesign Your Website?
We've all been there—staring at a website that's just... not working. Whether it's loading slower than a sloth in traffic, not...
Why Site Speed Matters: Tips to Keep Your Website Snappy and Engaging
We’ve all suffered through the Pinwheel of Death (or, Blue Circle of Death, for you PC folks) waiting for a website to load....
How to Use Digital Marketing During the Slow Season
Digital marketing is fun when those Instagram likes are piling up, website traffic is sky-high, and you’ve got a line of...
Video Marketing Essentials for Small Business Owners
As important as video marketing is for building your online presence, we know how awkward the process of making those videos can...
Client Spotlight: Milkweed & Monarchs
At GreenCup Digital, we pride ourselves on our client partnerships, striving to exceed their expectations and helping them...
Learning from Underrepresented Pioneers in Marketing History
Marketing is an industry rich in diversity. It’s a field where experimentation, new perspectives, and bold ideas drive success...
How Your Marketing Can Authentically Support the LGBTQIA+ Community During Pride Month
We’re unsure if you’ve noticed, but Pride Month is a very colorful time of year. That’s doubly true once you spot all the brands...
How to Deal with Burnout: Tips from the GreenCup Team
As a small business owner, you’re probably juggling a hundred (at a minimum) different projects and tasks at any given time....
Maintaining Momentum: Tips for Keeping Your Marketing Content Fresh
For most people, the summer season is energizing. For small business owners, it can be a busy time of the year. The wheel of...
Crafting AI Prompts to Write Content that Sounds Like You
If you’ve ever struggled with maintaining an online blog or updating your website copy, your eyes probably lit up when ChatGPT...
3 Important Lessons from Women in Marketing
Did you know that 75% of the GreenCup Team are women (Who runs the world?)Did you also know that the marketing industry owes...
How to Write Header Copy That Converts
Picture this: You finally built a fancy new website for your small business. The branding is on point, the graphic design is...
3 Easy Ways to Increase Conversion Rates on Your Website
As a small business owner, nothing stings more than a customer walking into your store, browsing for a few minutes, and then...
The GreenCup Team’s Playbook to Being a Small Business Sensation in 2024
With all the work that goes into building a business (and then keeping it running), it’s hard to find the time to become a...
Local Business Love
The holiday season is here, and as you prepare your gift guides and shopping lists, there’s no better time of the year to buy...