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Watkins Ross

what we did

Revitalized a website to enhance the user experience, SEO and DIFFERENTIAL services.






Watkins Ross is a 100% employee-owned consulting, actuarial and administration firm in Grand Rapids. As a well-established firm, it was time for a website redesign to match. Green Cup Digital developed a site with updated navigation, enhanced user experience and updated theme to empower their staff to update their own site as needed.



Improving function

The new design not only reflects their brand but also improves the user experience through updated navigation and content. Each service now offers users a simplified definition, how Watkins Ross is different, resources, and a personalized call to action. This additional content and navigation structure also provided a boost to search engine results, ranking Watkins Ross for various services. Revitalized aesthetics and engaging information prove their a trusted authority in the financial industry.

Are Your Users Able
To Find Your Content?