Watkins Ross
![](https://www.greencupdigital.com/wp-content/uploads/2019/12/wr1.png)
what we did
Revitalized a website to enhance the user experience, SEO and DIFFERENTIAL services.
Watkins Ross is a 100% employee-owned consulting, actuarial and administration firm in Grand Rapids. As a well-established firm, it was time for a website redesign to match. Green Cup Digital developed a site with updated navigation, enhanced user experience and updated theme to empower their staff to update their own site as needed.
![](https://www.greencupdigital.com/wp-content/uploads/2019/12/wr2.png)
Improving function
and AESTHETICS.
The new design not only reflects their brand but also improves the user experience through updated navigation and content. Each service now offers users a simplified definition, how Watkins Ross is different, resources, and a personalized call to action. This additional content and navigation structure also provided a boost to search engine results, ranking Watkins Ross for various services. Revitalized aesthetics and engaging information prove their a trusted authority in the financial industry.
![](https://www.greencupdigital.com/wp-content/uploads/2019/01/webboom2.png)