Advanced Interiors
![](https://www.greencupdigital.com/wp-content/uploads/2019/02/screencapture-ainteriors-net-2019-02-28-10_43_35.png)
what we did
Ditched the third-party template and created an online experience that matches the in-person services provided to West Michigan.
Advanced Interiors has been in business for over 18 years, but needed a new approach to their online experience and a modern way of connecting with their audiences. Previously using a third-party template they could not access themselves, Green Cup Digital developed a website that not only delivered on aesthetic but empowered their staff to update their own site as needed.
![](https://www.greencupdigital.com/wp-content/uploads/2019/02/screencapture-ainteriors-net-counters-2019-02-28-10_46_45.png)
Improving function
and AESTHETICS.
The new design not only reflects their brand, but also improves the user experience through updated navigation and content. Each interior solutions gives users access to a brief overview, brands and easily comparable benefits, engaging the user to explore more options. The goal of the website was not to sell any one product but to become a resource, offering an open invite to explore products more throughly in their showroom.
![](https://www.greencupdigital.com/wp-content/uploads/2019/01/webboom2.png)